In Colombia, there are 500.000 neighborhood stores. When that basic stores become social entertainment spaces, their sales increase by up to 15%. The problem is that only 4% of shopkeepers have the resources to buy this furniture. But they have an essential object for the distribution of returnable beer bottles, accumulate in their stores: THE PETACO.
Inspired by a fully modular design system, IMAGINE WITH PETACO sparked the creativity of shopkeepers to transform beer boxes into functional furniture that adapts to any space.
From tables and chairs of various sizes to entertainment areas like scenarios and DJ sets, games for friend such as billiards, foosball, and even basketball courts. We turned stores into entertainment hubs, enticing friends to stay longer at stores.
A modular design system that transforms neighborhood stores into social stores.
C A S E
M O D U L A R D E S I G N S Y S T E M
R E S U L T S
T H A N K S F O R W A T C H I N G
AWARDS
Cannes Lions
Cannes Lions 2024 / Silver / Design Driven Effectiveness
Cannes Lions 2024 / Bronze / Outdoor / Local Brand
Cannes Lions 2024 / Bronze / Promotional Item Design
Cannes Lions 2024 / Shortlist / Ambient & Outdoor
Cannes Lions 2024 / Shortlist / Direct / Experience Design
Cannes Lions 2024 / Shortlist / Brand Experience / Customer Retail
Cannes Lions 2024 / Shortlist / Direct / Local Brand
Cannes Lions 2024 / Shortlist / Direct / Social Behaviour & Cultural
El Sol Festival
2024 Gold / El Sol Festival / Outdoor Showroom Design
2024 Gold / El Sol Festival / Transformative Creative
2024 Silver / El Sol Festival / Ambient Design
2024 Silver / El Sol Festival / Experience & Activation
LIA AWARDS
-LIA 2024 / Silver / Design - Direct Marketing
-LIA 2024 / Bronze / Best use of Direct
-LIA 2024 / Bronze / Direct Marketing B2B
-LIA 2024 / Bronze / Creativity B2B - Craft
-LIA 2024 / Bronze / Ambient & Activation
-LIA 2024 / Bronze / Experiential Design
-LIA 2024 / Shortlist / Retail Space
EL DORADO
-El Dorado 2024 / Grand Prix / Outdoor
-El Dorado 2024 / Gold / Design
-El Dorado 2024 / Gold / Brand Experience & Activation
-El Dorado 2024 / Silver / Media
-El Dorado 2024 / Silver / Direct
-El Dorado 2024 / Shortlist - Creative Strategy
-El Dorado 2024 / Shortlist - Sustainable Development
-El Dorado 2024 / Shortlist - Creative Commerce
