AGENCY CLIENT YEAR
Star5 Rey Supermarkets 2025
T h e C o n t e x t
Going to the supermarket with kids often turns into a series of small negotiations: while they ask for sweets or ice cream, mom insists on choosing something healthier. It’s a familiar, everyday battle that many families know well one in which there’s usually a clear winner: mom, who lovingly chooses what’s freshest and best for her children.
T h e I d e a
For Mother’s Day, at Star5 in collaboration with Rey Supermarkets, we developed a series of graphic pieces where fruits, vegetables, and fresh products visually replace cravings like ice cream and candy. Under the concept “There are battles mom always wins,” the campaign celebrates those daily decisions that, although small, reflect a mother’s unconditional love.
P r i n t s
V i d e o
O u t d o o r
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Star5
Client: Grupo Rey
Corporative VP: Jesús Azofeifa
Marketing Director: Michell Del Cid
CEO: Gabriel Barletta
Chief Creative Officer: Jorge Heilbron
Chief of Staff: Roberto Perez
Executive VP: Manuel Álvarez
General Creative Director: Camilo Garzón Rengifo
Creative Director: Francisco González-Ruiz M.
Copywriter: Daniela Rodríguez
Community Manager: Caithlyn Urriola
Art Director: Alberto Weand Ortiz
AI Artist: Haxel Santamaría
Retouch: Mario Monteza
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T H A N K S
F O R
W A T C H I N G
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