CONTEXT
Pareidolia is a psychological phenomenon that makes people see faces in inanimate objects. It happens with trees, electrical outlets,
building facades and also with cars. Studies show that many people, unconsciously, choose their cars based on the facial expression
they perceive: some look serious, others aggressive, and some… happy.
IDEA
We created a promo exclusively for people with happy cars. An idea that blends technology, a psychological effect,
and emotion to connect with drivers through something that’s already right in front of them: their car’s “face.”
