There's a generational gap due to technology and trends. 63% of under-25s prefer Spotify, while 40% of over-35s stick to old habits like vinyl or cassettes. Millions of users have gradually become disconnected from music... until now.
Yet, by blending classic devices with modern tech, we bridge the gap and boost enjoyment for all generations.
We transformed the spotify’s user interface into vintage music devices, emulating the look and functionality
while keeping all modern features.
We created vintage devices where people could just put their phones to customize their listening experience. We also added a retro mode to our UI, making sure the experience feels like using old-school gear for our new users over 40. We reached our new audience via their most used mediums SMS, Whatsapp and legacy media (OOH, TV, etc). This initiative brought generations together to share what they enjoy most, by using tech to reconnect people with the music they’ve always love.
AWARDS
CLIO AWARDS
-Clio 2025 / Silver / Music
